On the Colombian coast, we offer brands a strategic advertising opportunity at airports. Our presence at the airports of Santa Marta, Valledupar, and Riohacha offers an invaluable communication channel to reach a wide range of audiences. These airports not only serve tourist travelers eager to explore the wonders of the Caribbean coast, but also business travelers, which is why airports are the ideal place to reach several types of audiences. In addition, travelers who transit through these airports are receptive to advertising messages, since they are in a positive mindset and open to new experiences.
The Colombian Caribbean coast is a very important tourist destination, both national and internationally, recognized for its paradisiacal beaches and impressive landscapes, which include emblematic places, such as Tayrona Park, Palomino, and Punta Gallinas to name just a few. However, its appeal is not limited to natural beauty alone. The region is known for its festivals and parties, which add a touch of culture and celebration to the visitors’ experience. Among them, the Sea Festivals in Santa Marta, the Vallenato Festival in Valledupar, and the Francisco El Hombre Festival in Riohacha stand out.
This makes advertising in airports in the region an ideal communication channel for brands to transmit their messages. The airports have varied advertising formats, which include large-format static elements, our LED screen strategically located in the waiting room of the Santa Marta airport, and ideal spaces for BTL experiences.