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OOH campaigns encourage interactions and searches on cell phones, and this is why outdoor
advertising and digital advertising are the perfect synergy. This integration amplifies ooH
messages on mobile devices increasing their effectiveness. From a specific location, at the precise
time, and the appropriate digital content, we manage to captivate audiences delivering highly-effective messages.
At iCo, we understand the importance of digital advertising in today’s world, which is why we are
on the path of growing our digital portfolio. We currently offer advertising in digital formats, such as Moohbile and WIFI creating disruptive experiences that break people’s routines, both online and offline.
Advantages of Digital Advertising
Through mobile data, it is possible to use the real-time location of audiences to impact them providing highly-effective advertising campaigns through mobile advertising platforms, and thus amplify ooH campaigns.
Advertisers can connect with their audiences through WIFI zones in the Medellín Metro generating
a positive experience, since it rewards the person with free connection time, in addition to being a
great opportunity for loyalty.