throughout the system
+ metropolitan area
In Bucaramanga, we are partners of Metrolínea for the commercialization of the system’s outdoor advertising. Metrolínea represents a strategic location to impact the residents of Bucaramanga and its surroundings, since thousands of people rely on this means of transportation to get around. It is the ideal setting to convey brand messages that accompany people from Bucaramanga during their daily trips.
In addition to covering the city of Bucaramanga, Metrolínea extends to other key areas, such as Floridablanca and Piedecuesta, which are important centers of urban development in full growth. This means that our Metrolínea advertising platform has an even broader scope reaching a diverse and constantly expanding audience.
As part of its efforts to improve the user experience, 3 new portals have been opened, among which is the Piedecuesta Portal. At this station, we have implemented a strategically located LED screen, which offers unique opportunities to highlight the brand and reach the target audience.