throughout the system
In the city of Cartagena, we have created a strategic alliance for the advertising in Transcaribe, the leading public transportation system in the region. This collaboration represents an important advance, since for the first time advertising has been implemented in Transcaribe stations offering a wide range of opportunities for brands.
The scope of this system is quite important, since it covers a large part of the city of Cartagena passing through areas of great relevance, both for the local community and tourists who visit the city. This makes it the ideal setting to effectively impact several target audiences.
In addition, the introduction of advertising in stations in Transcaribe represents an important step in the modernization of the system. This innovation opens the doors to creativity in advertising campaigns and BTL activations allowing the creation of memorable experiences for users.