The Medellín Metro, a true icon of innovation and public transportation in Colombia stands out as the most advanced and efficient integrated transportation system of the country. Beyond its functionality, Medellín Metro has cultivated a deep-rooted metro culture among its users generating a unique sense of appropriation and belonging. This emotional connection between the system and its users creates an environment conducive to advertising that feels relevant and relatable.
This transport system offers a wide variety of advertising opportunities ranging from traditional formats to high-impact solutions. Advertisers can take advantage of ooH in stations, trains, trams, cabins, and buses, as well as spaces in station squares, ideal for BTL activities.
One of the most important features is the presence of the first network of large format LED screens in a mass transportation system in Colombia. Currently, this circuit has 21 LED screens in the main stations, and 18 mega mupis in the remaining stations, covering 99% of railway stations. These displays provide a dynamic and visually engaging platform for brands to effectively communicate their messages to a captive, on-the-go audience.
In addition, Medellín Metro offers digital advertising opportunities through its free Wi-Fi network service at the stations. This allows brands to connect with passengers interactively and in real time providing an enriching digital experience.
