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About us

We are a young, innovative, and visionary company focused on positively transforming the outdoor advertising industry. Year after year, we have strengthened our products to form a comprehensive portfolio of ooH, DooH media, BTL experiences, and digital media with nationwide coverage. We enhance each of our means to achieve differentiation leveraged by our creativity and adoption of new technologies, and thus deliver our clients products and experiences that generate relevant interactions with their audiences.
iCo Medios Publicidad Exterior
Affiliates of and members of

Our history

Tolls
In 2013, we began marketing advertising in 8 toll booths in the main cities of the Colombian coast strategically located at the entrances and exits of important cities, such as Barranquilla, Cartagena, Montería, and Sincelejo.
Buses
In 2015, we expanded our media portfolio with a new line of business. We began to market the interior and exterior of urban buses in the city of Barranquilla.
Transport systems
In 2016, we continued with the expansion of our portfolio with the commercialization of their outdoor advertising in mass transport systems in 2 of the most important cities of the country: TransMilenio in Bogotá and Metrolínea in Bucaramanga.
Medellín Metro
In 2018, we began to exclusively market advertising in the Metro de Medellín, the most advanced integrated transportation system of the country, which includes advertising in stations, trains, cabins, buses, and trams.
Airports
In 2019, a new line of business with Aeropuertos de Oriente enters our portfolio, which includes 6 airports, 3 on the Colombian coast (Santa Marta, Valledupar, and Riohacha), and 3 in the department of Santander (Bucaramanga, Cúcuta, and Barrancabermeja).
DOOH
In 2020, we ventured into DOOH by digitizing the experience in the Medellín Metro with the first digital circuit in a mass transportation system in Colombia. This same year, with the Andes toll at the exit of Bogotá, we installed the largest moving LED screen of the country.
Billboards
In 2021, we acquired 44 tubular billboards (77 faces) in the city of Bogotá strategically located on the main roads with high traffic and with a complete coverage of the city, which allows us to segment and reach various audiences effectively.

This year, we continue to digitize ooH formats with screens at Santa Marta and Bucaramanga airports, and at Metrolínea.
Shopping malls
In 2022, we will enter the shopping mall business by inaugurating our first indoor screen in Gran Estación shopping mall, and our first façade screen in Andino shopping center.

We inaugurated the Autonorte Totem, a unique digital format in the country.
DOOH consolidation
In 2023, we continue to expand our digital circuits in the Medellín Metro and in shopping malls with interior and façade screens, in addition to digitizing our first billboard reaching more than 890 m2 of LED screen in our media.

We venture into programmatic media buying.
2013

Our
Pillars

Our
Pillars

1. Culture

The most important thing for iCo Medios is organizational culture. We constantly cultivate a work environment in which everyone feels like a fundamental part of the company. We work as a team for a common goal guided by the values that identify us, always committed to our dreams and those of our clients.


2. Innovation

Innovation is at the center of everything we do. We constantly look for new ways to transform the industry by leveraging technologies that allow us to create high-impact formats and better understand our audiences. Through strategic locations and our unique vision, we build spaces that elevate experiences.


3. Portfolio / Services

We have a comprehensive ooH portfolio with nationwide coverage, which is amplified through DooH, BTL experiences, and digital media achieving results that go beyond. We support our clients in planning their campaigns, always focused on strengthening the connection with their audiences.


4. Knowledge

We know the importance of reaching the right audience, and that is why we constantly work on obtaining relevant data and metrics, so that brands can make better decisions, deliver more effective messages, and optimize budgets.

Nuestros
Pilares

Our
Values

Our
Team

Our team is made up of talented professionals capable of turning ideas into reality. We work motivated by always wanting to be the best. With the several points of view and knowledge of this multidisciplinary team, we co-create unique projects with our clients.

The direction and growth of iCo Medios has been in charge of our C.E.O. and co-founder Ricardo Echeverri. Under his leadership, vision, and support of the more than 75 collaborators who work daily to provide value to the brands that trust us,we have managed to consolidate and revolutionize the ooH and DooH industry in Colombia.

Ricardo Echeverri

CEO

Daniela Rueda

Project Manager

Carlos Pacheco

Project Manager

Camilo Bohórquez

Project Manager

Oscar Rodríguez

Project Manager

Luisa Gómez

Sales and Marketing Director

Jonathan Moreno

Product Director

Mariana Ardila Rueda

Design and Digital Marketing Director

Delio Taborda

Operations Director

Ángela Sierra

Administrative and Financial Director

Ricardo Echeverri

Daniela Rueda

Project Manager

Carlos Pacheco

Project Manager

Camilo Bohórquez

Project Manager

Oscar Rodríguez

Project Manager

Luisa Gómez

Sales and Marketing Director

Leonardo Rodríguez

Sales Executive

Marta Bastidas

Sales Executive

Leonor Vargas

Sales Executive

Sebastián Gómez

Sales Executive

Carolina Castañeda

Sales Executive

Carolina Gutiérrez

Sales Executive

Kathy Blanco

Sales Executive

María Alejandra Orozco

Sales Executive

Andrés Preciado

Sales executive

Diana Sofía Angel

Sales Coordinator

Dayana Castiblanco

Sales Assistant

Jonathan Moreno

Product Director

Fabio Jamaica

Product Leader

Alejandra García

Product Leader

Luis Fernando Ochoa

DOOH, BTL and Digital Director

Daniel Guevara

Digital and DOOH Leader

Daniela Rincón

Product Coordinator

Camila Garrido

Product Coordinator

Jeison Uribe

DOOH, Photo and Video Coordinator

Carolina Ramírez

Product Assistant

Christian Pinzón

Product Assistant

Milena Moreno López

Product Assistant

Julián Guzmán

Product Assistant

Juan Tenorio

DOOH, Photo and Video Assitant

Mariana Ardila Rueda

Design and Digital Marketing Director

Laura Ayala

Creative Coordinator

Julían Ávila

Prepress Coordinator

Danna Martínez

DOOH Content Coordinator

Sergio Andrés Cortéz

Marlon Triviño

Ronald Cano

Prepress Technician

Delio Taborda

Operations Director

Juan David Ortíz

Operations Leader

Lina Bernal

Operations Coordinator

Cristhian Mora

Operations Coordinator

Jorge Penagos

Operations Coordinator

Adriana Salazar

Operations coordinator

Ricardo Camargo

Operations Coordinator

Arley Rodríguez

Production coordinator

Oscar Contreras

Operations Assistant

Miguel Ospina

Crew Leader

Yesid Forero

Operations Assistant

Eduardo Jiménez

Operations Assistant

Daniel Quintero

Jonathan Osorno

Crew Leader

Osmer López Lugo

DOOH Technical Assistant

Ángela Sierra

Administrative and Financial Director

Ivonne Barbosa

Administrative and Financial Leader

Nathaly Rojas

Legal Leader

Martha Cruz

Accounting Director

Jessica Barragán

Junior Accountant

Ximena Sandoval

Camila Rodríguez

Accounting Analyst

Carol Torres

OSH Analyst

Yeraldith Guevara

Administrative and Financial Assistant

Juliana Acero

Junior Lawyer

Karen Sierra

Accounting Analyst

Laura Bermúdez

Accounting Analyst

Edwar Castro

IT Technician

Marly Motta

Accounting Assistant

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