On the Colombian coast, our reach in toll advertising is especially notable. We have a total of 8 tolls strategically located at the main entrances and exits of important cities, such as Barranquilla, Cartagena, Montería, and Sincelejo. These access points are essential for those entering or leaving these cities, and in many cases, they are mandatory stops for those traveling to and from the airport.
The strategic location of these advertising at tolls gives them additional value. They not only welcome these cities, but also impact a wide range of audiences with diverse profiles. From sightseeing travelers exploring these cities to local residents and business travelers, tolls are unavoidable passage points for all of these groups.
Some of these tolls primarily serve heavy traffic vehicles, such as cargo trucks, while others are oriented toward light vehicular traffic, such as cars and motorcycles. This diversity in the type of traffic gives us the opportunity to adapt our advertising strategies according to the needs of each client ensuring that its message reaches the appropriate audience.