Toll advertising is an effective and strategic form of brand communication. It impacts a variety of audiences. These advertising formats not only capture the attention of tourists traveling by road, but also of local citizens on their daily trips from home to work and vice versa. This makes toll advertising an attractive choice for companies looking to increase their visibility and brand recognition.
Furthermore, this way of advertising is ideal for complementing campaigns with BTL activities, which generate direct and experiential contact with audiences.
At iCo, we understand the importance of strategic placement of toll advertising. We have a strong presence on both the coast and the center of the country allowing us to offer highly-effective toll advertising opportunities in key locations. Our network provides the ideal places for brands to create memorable messages and reach a diverse audience. Our toll billboards can reach sizes of up to 130 m2 ensuring high visibility.