In the country’s central region, we have a solid toll advertising presence with three (3) strategic tolls that cover key entrances and exits to and from Bogotá. These tolls are part of the AcceNorte road concession, and are key points of interaction with a wide audience. They are strategically located on the North Highway, Carrera 7, and the Cajicá – Chía highway intercepting the flow of people who travel daily to and from the Colombian capital.
On the Andes Toll on the North Highway, we have the largest videos advertising screen in the country with an impressive size of 210 m2. In addition to its visual magnitude, the Andes Toll is known for being the point of greatest vehicular traffic in Colombia. This combination of massive exposure and high traffic makes it a strategic place for brands to promote their messages effectively.
These tolls are not only centers of activity during the work week, but they also play an important role on the weekends. They are transit points for those looking to enjoy restaurants, social clubs, and recreational country houses outside the city. This further expands the range of audiences that can be reached through advertising in these key access points.
In addition to this, we also have an advertising arch in the Patios Toll. This access point impacts hundreds of cyclists and vehicles that travel through this area.