Advertising in shopping malls offers unique opportunities. In these dynamic spaces, buyers are in a positive and receptive attitude ready to receive brand messages that can influence their purchasing decisions.
One of the highlights of mall advertising is its ability to amplify brand communications in a variety of ways. They offer a variety of formats, including static elements, LED screens, and BTL experiences that allow direct and personalized contact with audiences. This versatility allows brands to adapt their advertising strategies according to their objectives and profile of their target audience.
At iCo Medios, we are proud to offer a solid presence in the main shopping malls throughout the country. Our coverage includes high-impact static elements and BTL activities designed to maximize the visibility and effectiveness of advertising campaigns surprising audiences. In Bogotá, we have 16 outdoor and indoor digital screens in shopping malls, with coverage in the north, south, and west of the city. These screens are strategically located in high-traffic points, and are a powerful tool, since they allow dynamic and attractive messages that capture the attention of buyers.