Programmatic DOOH (pDooH) buying is the new way to buy advertising on screens in places such
as digital billboards, transportation systems, shopping malls, tolls, and airports. Thanks to its
automation and data-based decision-making capacity, it allows brands to reach the target
audience efficiently optimizing the budget, and maximizing the impact and efficiency of the
This purchasing model allows for more detailed metrics and precise analysis of the performance of
advertising campaigns allowing strategic decisions to be made based on data and insights. In
addition, it provides greater autonomy and customization when purchasing advertising, and thus
parameterize the campaigns according to the objectives and specific audience.