In Bogotá, we are strategic allies for the commercialization of outdoor advertising in TransMilenio. This mass transit system is fundamental in the lives of thousands of people in Bogotá. Every day, millions of users make their daily trips using this means of transportation, which makes it a privileged place for effective advertising exposure.
We have a new digital circuit of 21 screens strategically located in high-traffic stations and key points of the trunk lines, with a coverage of 16% of the system.
We offer a wide variety of advertising formats ranging from traditional to high impact. These formats adapt to the needs of brands and advertisers seeking to reach their audience effectively. It is an exceptional platform to impact different audiences in Bogotá.
TransMilenio is also the ideal setting for innovative special executions and BTL activations, which seek to surprise users and take them out of their daily routines.