About us

We are a young, innovative, and visionary company focused on positively transforming the outdoor advertising industry. Year after year, we have strengthened our products to form a comprehensive portfolio of ooH, DooH media, BTL experiences, and digital media with nationwide coverage.We enhance each of our means to achieve differentiation leveraged by our creativity and adoption of new technologies, and thus deliver our clients products and experiences that generate relevant interactions with their audiences.
iCo Medios Publicidad Exterior
Affiliates of and members of

Our history

Tolls
We started by marketing advertising in 7 toll booths located in the main cities of the Colombian coast.
Buses
We expanded our portfolio with a second medium: buses in Barranquilla.
Transport Systems
We began marketing advertising in transportation systems in some of the most important cities in the country, including TransMilenio in Bogotá and Metrolínea in Bucaramanga.
Medellín Metro
We began exclusively marketing advertising in the Medellín Metro, the only metro system in the country and a source of pride for Colombia.
Airports
Six airports joined our product portfolio, three on the coast and three in Santander.
DOOH
We ventured into DOOH by digitizing the experience in the Medellín Metro with the first digital circuit in a mass transportation system in Colombia. This same year, with the Andes toll booth we installed the largest moving LED screen in the country.
Billboards
We acquired 48 billboards with 92 faces in the city of Bogotá, covering the city entirely.
Shopping Malls
We entered the shopping mall business by inaugurating our indoor screen at Gran Estación shopping mall and our first outdoor screen at Andino shopping mall in Bogotá.
DOOH Consolidation
We expanded our digital circuits in the Medellín Metro and in shopping malls with indoor and façade screens, reaching more than 850 m² of LED screens across our media.

We also ventured into programmatic buying.
DOOH TransMilenio Circuit
We set up our advertising screen circuit in TransMilenio with 21 strategically located screens.

We also expanded to Cali with advertising at the Estambul toll booth and screens at Jardín Plaza shopping mall.
2013

Our
Pillars

Our
Pillars

1. Culture

The most important thing for iCo Medios is organizational culture. We constantly cultivate a work environment in which everyone feels like a fundamental part of the company. We work as a team for a common goal guided by the values that identify us, always committed to our dreams and those of our clients.


2. Innovation

Innovation is at the center of everything we do. We constantly look for new ways to transform the industry by leveraging technologies that allow us to create high-impact formats and better understand our audiences. Through strategic locations and our unique vision, we build spaces that elevate experiences.


3. Portfolio / Services

We have a comprehensive ooH portfolio with nationwide coverage, which is amplified through DooH, BTL experiences, and digital media achieving results that go beyond. We support our clients in planning their campaigns, always focused on strengthening the connection with their audiences.


4. Knowledge

We know the importance of reaching the right audience, and that is why we constantly work on obtaining relevant data and metrics, so that brands can make better decisions, deliver more effective messages, and optimize budgets.

Our Pillars

Our
Values

Our
Team

 

Our teams is made up of talented professionals capable of turning ideas into reality. We work motivated by always wanting to be the best. With the several points of view and knowledge of this multidisciplinary team, we co-create unique projects with our clients.

The direction and growth of iCo Medios has been in charge of our C.E.O. and co-founder Ricardo Echeverri. Under his leadership, vision, and support of the more than 75 collaborators who work daily to provide value to the brands that trust us,we have managed to consolidate and revolutionize the ooH and DooH industry in Colombia.

Ricardo Echeverri

Alberto Segrera

Administrative and Financial Manager

Carlos Pacheco

Project Manager

Oscar Rodríguez

Business Manager

Luisa Gómez

Sales and Marketing Director

Leonardo Rodríguez

Sales Executive

Leonor Vargas

Sales Executive

Sebastián Gómez

Sales Executive

Carolina Gutiérrez

Sales Executive

Ximena Sandoval

Carolina Castañeda

Sales Executive

María Alejandra Orozco

Sales Executive

Carlos Andrés Herrera

Sales Executive

Jose Grajales

Sales Executive

Daniel Guevara

pDooH Sales Executive

Dayana Castiblanco

Fabio Jamaica

Product Director

Luis Fernando Ochoa

Product Director

Daniela Rincón

OOh and BTL Leader

Jeison Uribe

DOOOh and Video Leader

Camila Garrido

Product Coordinator

Carolina Ramírez

Product Coordinator

Christian Pinzón

Product Coordinator

Milena Moreno López

Product Assistant

Juliana Duque

Product Assistant

Vanessa Reyes

Product Assistant

Nelson Rodriguez

Technical Coordinator DOOH

Kevin Pilay

Photography and Video Assistant

Jonathan Moreno

Project Director

Danna Martínez

Oscar Contreras

Operations Coordinator

Mariana Ardila Rueda

Design and Digital Marketing Director

Laura Ayala

Creative Coordinator

Julían Ávila

Prepress Coordinator

Sabina Parra

Digital Marketing Coordinator

Marlon Triviño

Sergio Andrés Cortés

Ronald Cano

Prepress Technician

Carlos Angel

Erika Perilla

Prepress Technician

Juan Sebastián Barbosa

Lina Bernal

Operations Director

Juan David Ortíz

Operations and Special Production Leader

Cristhian Mora

Operations Coordinator

Jorge Penagos

Operations Coordinator

Andres Orozco

Operations Coordinator

Arley Rodríguez

Production coordinator

Eduardo Jiménez

Operations Assistant

Miguel Ospina

Fredy Sepúlveda

Operational Assistant

Andres Bermudez

Operational Assistant

Felipe Roncancio

Operational Assistant

Johnatan Osorno

Felipe Rodríguez

Operational Assistant

Daniel Quintero

Ángela Sierra

Administrative and Financial Director

Ivonne Barbosa

Administrative and Financial Leader

Nathaly Rojas

Legal Director

Martha Cruz

Accounting Leader

Camila Rodríguez

Accounting Analyst

Camila Rodríguez

Accounting Analyst

Karen Sierra

Accounting Analyst

Carol Torres

Yeraldith Guevara

Administrative and Financial Assistant

Mariana Bermudez

Accounting Assistant

Sharit Martínez

Accounting Assistant

Geraldine Fonseca

Yuranis Bertel

Accounting Assistant

Oscar Manrique

Billing and Collection

Edwar Castro

IT Technician

Maria Clara Fuentes

General Services

Alejandra García

Director of Innovation and Creativity

Amílcar Marín

Creative Strategist

Thomas Riaño

BTL Experience Producer

Alejandra García

Director of Innovation and Creativity

Amílcar Marín

Creative Strategist

Thomas Riaño

BTL Experience Producer

Nathaly Rojas

Legal Director

Juan Pablo Guayacundo

Junior lawyer

Andres Díaz

EN | ES