In the heart of Valle del Cauca, the most important toll of the region has for the first time an advertising space. The Istanbul Toll, located 12 km from Cali, on the Cali – Palmira highway, will impact thousands of vehicles, motorcycles and trucks that travel this main road to nearby municipalities such as Palmira, El Cerrito and Pradera.

This toll is a key connection point in the area, since it is also an obligatory passage to reach two very important places in this area; the Alfonso Bonilla Aragón International Airport and the Deportivo Cali Stadium.

The strategic location of this tollbooth provides great visibility to brands, making it the ideal space to impact with relevant messages that create connections with audiences.