Billboards are a fundamental pillar in the world of out of home advertising, and have proven for decades their effectiveness in communicating memorable messages and creating strong brand awareness. These advertising formats, recognized for their high visibility, have the ability to impact a wide range of audiences from passengers in vehicles, such as cars, buses, motorcycles, and bicycles, to pedestrians. For this reason, they are ideal for reaching various audience segments throughout the day making them an invaluable tool for communication strategies. They are ideal for the creation of special productions that can surprise and captivate the public.